Mixing communication with interaction
At the new and permanent Audi Brand Pavilion, the goal was to make their claim “Vorsprung durch Technik” (Ahead through technology) something that one could experience first-hand. It was a challenge and a pleasure to meet the demands of such a technologically innovative client as Audi. In short: Not your everyday task! That’s why every area of the pavilion received its own, detailed-obsessed touch. From the media technology for the exhibits, to the programming of the interactive 360-degree rotunda – guests were invited and integrated into the installation. The result was a unique, visitor/brand interaction, whose message went well beyond the installation itself.
Client: Audi AG | Agentur: Schmidhuber Brand Experience GmbH | Photografer: Andreas Keller Fotografie
Service focal points: custom constructions | software | interaction | media management