Hugo Boss Truck

Ready to Truck and Roll

The new marketing strategy from Hugo Boss is breaking boundaries. An example of this can be seen in their road show truck, which celebrates their products on a never-before-seen stage. Our challenge was to develop a prototype for the creation of an instantly deployable show truck. Thanks to flexible planning, we were able to combine sophisticated design with innovative user surfaces and intelligent media management. In doing so, we helped to get the emotion and fascination of Hugo Boss on the road and into people´s hearts.

Client: HUGO BOSS | Agency: Liganova
Service focal points: networking | surface screen | media management