Excitement with the push of a button

A car right out of the world´s biggest auto-mat: For the Mercedes-Benz Germany Road Show, this became a fascinating and unique reality. At the road show, people could choose the car they wanted with the push of a button. All they had to do was to select their model, insert a coin and take it out for a test drive. What looked so simple from the outside was in fact the result of complex and challenging work. But in the end, the intricate planning of the media technology and precise video content programming paid off. And that in a big way!

Client: Mercedes-Benz | Agency: Avantgarde München | Video: Avantgarde
Service focal points: media planning | media management | user surface screens | software