120. Mercedes- Benz

Paris Motor Show 2018 - Putting the spotlight on a new brand aestehetic


Mercedes-Benz presents numerous world debuts at the Paris Motor Show. Our job was to develop a lighting concept for the brand worlds of EQ, Mercedes-Maybach and Mercedes-AMG. Our lighting designs gave each world an emotional depth and brought every media staging to life. This was made possible by the intelligent combination of various lighting levels that we both pre-programed and operated.

Client: Daimler AG | Agency: Daimler AG

Service focal points: lightplanning and -design | Concept development | simualtion | pre-programming | Show | Projectmanagement | cost controlling