At the new and permanent Audi Brand Pavilion, the goal was to make their claim “Vorsprung durch Technik” (Ahead through technology) something that one could experience first-hand. It was a challenge and a pleasure to meet the demands of such a technologically innovative client as Audi. In short: Not your everyday task! That’s why every area of the pavilion received its own, detailed-obsessed touch. From the media technology for the exhibits, to the programming of the interactive 360-degree rotunda – guests were invited and integrated into the installation. The result was a unique, visitor/brand interaction, whose message went well beyond the installation itself.

Client: Audi AG | Agentur: Schmidhuber Brand Experience GmbH | Photografer: Andreas Keller Fotografie 
Service focal points: custom constructions | software | interaction | media management