BMW BRAND FESTIVAL
OVER 100 YEARS OF DRIVING PLEASURE
In celebration of the group’s 100-year jubilee in September 2016, BMW held a Festival at the Munich Olympia Park. For this special event, we were responsible for the entire technical general planning and management. In doing so, we helped create and celebrate a once-in-a-lifetime jubilee on one of Europe´s biggest stages.
Client: BMW Group | Agentur: 029 | Photography: BMW
Service focal points: show | announcement creation | construction supervision