Lufthansa Refresh 

The white bird catches the worm

100 years-old and still brand new – Lufthansa celebrates its iconic corporate logo. Our challenge was to present the modified brand logo in the A380 hanger at the Frankfurt airport. This was to be done in a spectacular way and experienced live in all media channels. The absolute highlight of the event: the first Boing with a new paint job. We also used the imposing jet as a screen, on which we projected a fascinating multimedia show. Both clients and audience enjoyed the unforgettable flight!

Client: Lufthansa AG | Agency: Avantgarde | 

Service focal points: event light | sound | media technology |lightdesign |simualtion | pre-programming |live-broadcast |streaming