MERCEDES-BENZ 

 

ABSOLUTELY UNIQUE, UNIQUELY TREMENDOUS, COLOSSALLY FANTASTIC

Every two years, cars get their big stage debut at the IAA in Frankfurt. And all those cars with a particular star receive something even bigger, namely a complete festival hall! For us, bringing such locations to life with dazzling lighting effects and a pulsating excitement that goes straight to the heart is always a special honour. During the planning, we used special simulation software developed on our own high-performance computers. This way, we could create the effects in a virtual room without having to be on-site. And that saved valuable time and money. 

Client: Daimler AG | Photography: Andreas Keller Fotografie 
Service focal points: simulation and pre-programming | lighting planning | show