SIEMENS AT THE IFA

GIVING PRODUCTS THEIR VOICE

The IFA is home to the future. Because that’s where Siemens presented its complete range of connected household appliances, accompanied by bright, futuristic architecture. Our job was not only to have the intelligent machines communicate with each other, but also to use them as part of a brand experience and have them interact with trade fair guests. We achieved all this via a highly detailed combination of architecture and recessed light that presented the exhibits in a way that was both sophisticated and approachable.

Client: Siemens AG | Agency: Schmidhuber Brand Experience GmbH | Photography: Jörg Hempel Fotodesign
Service focal points: lighting planning | audio planning | media planning | interaction