Siemens IFA 2017

Seamless life: A trade fair debut that connects worlds


At the IFA, Siemens ist ushering in a new era with its latest products an innovative technology. In the Concept Mall, visitors could experience the fascinating lifestyles that Siemens is making possible by bringing intelligent technology and design together. We helped bring this vision to ife with intriguing solutions, 3D planning, rehearsal simulations and an eye for the smallest of details. The result was an elegant integration of light and media technology into the Siemens trade fair installation.

Client: Siemens | Agency: Schmidthuber Brand Experience GmbH | Photography: Jörg Hempel

Service focal points: light | media technology |media planning |3D planning | 3D simulation