Sony At the IFA

make.believe.unbelievable

The development of the Sony trade fair installation at the IFA 2016 was both incredibly exciting and innovative. Alone, the sheer number of mostly smaller exhibits that we completely and automatically illuminated deserved respect. The centrepieces of the exhibition however were the elegant curved walls that ran along the entire installation and onto which countless animated image were projected. And that in the sharpest of optics! For Sony, it was a perfect example of its visionary image. For visitors, it was a sight they would not soon forget.

Client: Sony | Agency: Schmidhuber Brand Experience GmbH| Photography: Olaf Becker
Service focal points: lighting planning | media planning | announcement creation | supervision