Mercedes-Benz was represented at two locations at this year's international mobility trade fair IAA Mobilty in Munich. The pavilion on the Apothekenhof near the Odeonsplatz in the city served as a stage for exciting talks about digital technologies and services, whereas the pavilion on the Apothekenhof near the Odeonsplatz in the city served as a venue for various event formats and vehicle premieres.

Together with the teams from jangled nerves, Atelier Markgraph, Team-X and White Void, we created an impressive overall image for Mercedes-Benz. Our backdrops functioned as versatile stages that did justice to both digital and analog staging and allowed for a wide variety of formats - from technological demonstrations to cultural events.

A highlight was certainly our collaboration with White Void to create a kinetic light installation. These scenes not only brought a "wow effect", but also transformed the space into a special kind of experience. In parallel, we also created scenes that conveyed a feeling of comfort, for example by carefully lighting musical performances.